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Outlaw Motorcycle Gangs are far more dangerous to public safety than perceived.
They foster a sanitized image, depict themselves as lovable, generous and misunderstood.

An Integrated marketing campaign combined multiple channels such as web, print, display advertising and social media in order to promote a consistent message to a specific audience across Canada.

Let’s strip away that power by turning the 3 piece patch on its head.
The End Gang Life ad campaign demystifies the narrative to expose the Outlaw Motorcycle Gangs for who they really are.

TRULY REPRESENTING THE

PATCHES

The common term “1% Club” distinguishes outlaw motorcycle riders from the majority of motorcycle enthusiasts who are law-abiding citizens.

It’s worn as a symbol by outlaw bikers and often seen as a pin, patch or tattoo.

Violence. Crime. Money. Power. Influence.
Patches are used to identify rank and position within the club. Let’s strip away that power by turning the 3 piece patch on its head.

Violence

Fentanyl

Trafficking

Extortion

Fraud

Violence

Fentanyl

Trafficking

Extortion

Fraud

Fentanyl is a synthetic opioid that is
80-100 times stronger than morphine.
Because of its powerful opioid properties,
Fentanyl is also diverted for abuse.
Fentanyl is added to heroin to increase
its potency, – which often results in
overdose deaths.
Outlaw Motorcycle Gangs in BC
have a history of extreme and wanton
violence, including assaults on rival
leaders and indiscriminate killings
of rival drug traffickers and their
own members.
Studies have shown that gang members
are more likely to have sex-related
health issues than non-gang members.
The Lennoxville massacre, was a
mass murder which took place at
the Hells Angels clubhouse in
Sherbrooke, Quebec, on March 24,
1985. Five members of the Hells
Angels North Chapter, were shot
dead by their own members.
The initiation process of the HAMC
is so long and thorough because it is
meant to attract the most loyal members
possible. So, biker gangs do not officially
recognize any retirement from the club a
and expect members to stay for life.
The O.M.G's underworld dominance,
which is created through violence,
intimidation and fear is their brand.
Support clubs are dubbed puppets
because the more established biker
gang members are pulling the strings.
Outlaw Motorcycle Gangs in BC
have a history of extreme and
wanton violence, including assaults
on rival leaders and indiscriminate killings
of rival drug traffickers and their
own members.
A leader of the Hells Angels motorcycle gang
was sentenced April 6, 2012 to a year in prison
and ordered to pay $130,000 in restitution for
spearheading a mortgage fraud scheme.
Outlaw Motorcycle Gangs in BC
have a history of extreme and wanton
violence, including assaults on rival
leaders and indiscriminate killings
of rival drug traffickers and their
own members.

Violence

Fentanyl

Trafficking

Extortion

Fraud

Violence

Fentanyl

Trafficking

Extortion

Fraud

THE CAMPAIGN 2019-2020

Posters

Safety in your community

WHAT CAN YOU DO?

You can help to ensure your safety, and the safety of your community, by learning about outlaw motorcycle gangs. Choose not to support organized criminal activity (including activities that seem harmless).

Get in Touch inquires@cfseu.bc.ca

You play an important role in Understanding Youth in Gangs. Gangs and Organized Crime impact every community in British Columbia. By working together, we can collectively stop recruitment, and reduce violence.
Get in Touch
+61 403 743 000
inquires@cfseu.bc.ca